When Novo Holdings launched a new website, they were ambitious, and they wanted to "make both personalities and environments shine". So we developed an approach for employee portraits that avoided the one position fits all, instead aiming for a playful mix of closeups, full body shots and a more relaxed feeling that would give a more interesting viewing experience, and bring forth the best in the personalities portrayed. For banner photos and atmosphere images we also pursued a dynamic and unstaged approach, giving the viewer an authentic view of everyday work life in Novo Holdings.